I see myself as a “white hat” internet marketer. I want my information to be helpful and valuable for everyone who reads it. I want to do internet marketing without:
- squeeze pages
- screaming sales pages
- selling people products I can’t stand behind
- empty promises of being able to earn millions in no time.
"White hat" as opposed to "Black hat" means:
- A "White hat" website follows all the search engine rules. It has content that adds value for people who read it.
- A "Black hat" site uses many dirty / shady techniques:
- Copying content from other pages.
- Dynamically generating content using software.
The goal of a white hat marketer is to make money by creating real content that is valuable, while the black hat marketer is only trying to earn money, whatever means necessary.
Understandably, the search engines are not happy with these "Black hat" sites. They fill up their search results with "rubbish" that users hate.
"The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." (Source)
The most important thing google or other search engines want is to provide high quality results.
So my opinion is that attempts to fool people or search services online will only backfire in the long run.
