I see myself as a “white hat” internet marketer. I want my information to be helpful and valuable for everyone who reads it. I want to do internet marketing without:

- squeeze pages
- screaming sales pages
- selling people products I can’t stand behind
- empty promises of being able to earn millions in no time.  

"White hat" as opposed to "Black hat" means:

• A "White hat" website follows all the search engine rules. It has content that adds value for people who read it.
• A "Black hat" site uses many dirty / shady techniques:
  - Copying content from other pages.
  - Dynamically generating content using software.

The goal of a white hat marketer is to make money by creating real content that is valuable, while the black hat marketer is only trying to earn money, whatever means necessary.

Understandably, the search engines are not happy with these "Black hat" sites. They fill up their search results with "rubbish" that users hate.

"The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want."  (Source)

The most important thing google or other search engines want is to provide high quality results.

So my opinion is that attempts to fool people or search services online will only backfire in the long run.

When you start with internet marketing, you encounter an incredible amount of information:

- Websites that beg you to accept their offer.
- Tools you need.
- Marketing sites.
- Pdf files telling you about ways to make money.

You need a way to keep track of all this information. You make notes about a website or document; is it good? is it a scam?

I’ve tried a lot of ways to keep my notes, favorites, websites, links, etc. in one place.

• Text files
•  Evernote
• Onenote
• Put it on the web
• Use an online Wiki
• Make Email folders
• Hierarchical file folders
• Del.icio.us
• Put it in Gmail

And many, many more. All these ways were unsatisfactory:

- To access the info I usually needed to install a tool, whether on the client or on the server.
- Online tools could not always be reached when I didn’t have an internet connection.
- If I posted too much information I wouldn’t be able to find it back.

For myself, I solved this problem by using a free tool, Tiddlywiki. It’s a personal notebook. It is a single self-contained HTML file that includes CSS and JavaScript code. When the user downloads it to their PC, TiddlyWiki can save the entered information by overwriting itself on the user’s disk, at the user’s request. Following TiddlyWiki conventions, users can make a new entry, called a tiddler, in their local copy of the TiddlyWiki file and save it for future reference. Existing tiddlers can also be modified or deleted in the same way. Because it runs under most browsers and requires no installation, it can be easily used as a portable personal wiki.

TiddlyWiki is very adaptable, it has plugins (addons) that make you organize your information in every way possible.

I use tiddlythemes.com/empties/D3Gtd.html for:

• storing account info
• keeping TODO lists
• linking topics to each other
• storing website links with descriptive information
• describing the contents of pdfs I downloaded
• tagging pieces of information, so I can find them back by category

But people use it for all kinds of things.

See en.wikipedia.org/wiki/TiddlyWiki for more information.

Try it!

I want this blog to help myself and other starting marketers to be successful in a decent way. Without fooling people, making empty promises or spamming them.